6 Rules For Surviving Release Day Jitters

For the fourth time in my life, I can type the words “I have a book coming out today!”

You’d think it would get easier. But no, I’m a mass of nerves. For over a year, you see, my book baby has led a sheltered existence: much like a real baby, it was tended by a doting mother, sheltered and cosseted in a loving environment, shown off only to a few close friends and family who could be relied upon to croon praise. But books grow up faster than real babies, and I’m once again standing in the doorway watching that book head out into the world like a kid heading off to college. My job is done, and I did the best I could–and I’m still nervous that it wasn’t enough.

I’m also thrilled, because I have the best job on earth, and I know how lucky I am. And hey, it’s my fourth rodeo, so at least I know how to combat the Release Day Jitters by now. All you need to do to survive your release day is follow these six simple guidelines.

1. Drink champagne. Drink lots and lots of champagne.

2. Enlist friends. Ideally writer friends who have suffered release day jitters of their own. Go out for lunch, get pedicures, do anything you like–but these friends must be given carte blanche to use any force up to and including handcuffs to keep you from obsessively clicking Refresh on your Amazon Sales Ranking. Stephanie Dray and Sophie Perinot are my jailers pals today, bless you both.

3. This one is for the spouses of writers in question: flowers are nice. Also, repeated spontaneous reassurances that the book is not in fact complete crapola destined for the remainder table. My spouse excels at this.

4. Read somebody ELSE’S book. Nothing like a fascinating trip to somebody else’s fictional world to keep your mind off your own. I was lucky enough last year to share a release day with Elizabeth Loupas–her The Flower Reader saved my sanity. Elizabeth let me down this year (I’m counting days till her The Red Lily Crown releases) so perhaps a Harry Dresden reread is in order. Like all fourteen books.

5. Don’t check Amazon. I’m serious. Friends and spouses may want to consider disconnecting the internet for the day.

6. Did I mention champagne? Drink more.

So I guess that’s really only four rules, but you get my point. In any case, The Serpent and the Pearl is off to the hands of its readers–for a teaser promo, watch here. Now if you’ll excuse me, I’m off to pop a cork.

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